Venom Versus Campaign

Venom Steel was looking for a new way to showcase how much of a beating their tough-as-nails industrial gloves could handle. They had come to us before to make their gloves look badass, but this time they wanted to see what we could really do. After collaborating with Walton Isaacson, we locked in the idea to release a campaign driven by 15-second videos of their gloves surviving dangerous garage experiments (everything from blasting them with a bolt gun to filling them with two gallons of bbq sauce). They had us at bolt gun.

When we say garage experiments, we mean it. Step one of the project was taking a box of Venom gloves to our producer’s garage, throwing on some goggles, and giving these experiments a go. 2 gallons of hose water, a few bb gun shots, and a bucket of acid later, we had confirmed that the tests would actually work (and thankfully, no one got hurt). Next, it was over to our production design team to build apparatuses from scratch that could dunk the gloves in an acid tub, blast them with a metal bolt, and chop them in a spinning AC unit. Oh, and make it look really cool on camera too. For this project, the only thing tougher than the gloves was the crew.