Medela

Medela is a maternity brand that offers products and tips for breastfeeding mothers all across the country. They told us they were looking for social media videos to promote their exclusive site for motherly advice and maternity products called The Moms’ Room. When we pitched our concepts to Medela, we told them that our team has a love and specialty for comedic videos. It’s at our roots and it’s our favorite hobby. They took this in stride and gave us plenty of creative freedom in the concept creation and scripting phases. We wanted these videos to be fun, lighthearted, and high-energy comedies. Our goal was to show relatable mishaps that moms could connect with, and hopefully laugh with too. Thanks to our collaborative client, on-point crew, and hilarious actors, they came together perfectly.

We loved having the chance to flex our creative muscles, and to let the comedians in us do their thing. We learned more about maternity in a few weeks than we thought possible. And the final result was exactly what we were shooting for – simple, helpful, and funny.